Bloomberg notes that all Internet users have had almost a year to assess whether Microsoft Corp.'s decision to add ChatGPT to its Bing search engine has had any impact and whether it has changed anything in the global competition against Google. Perhaps few people will be surprised to learn that Bing's performance in terms of the number and frequency of queries has not changed much

The last time most of us even remembered Bing’s existence, let alone thought about using it, was last February when Microsoft CEO Satya Nadella met with the media to talk about his plans and prospects against Google. “It’s a new day in search,” he told the Financial Times. Microsoft shares jumped by 4%.

The number of Bing users not only did not grow, but also the number of ChatGPT users through its own OpenAI website fell from a peak of 1.8 billion in May 2023 to about 1.5 billion in December, according to SimilarWeb.

In addition, experts suggest that by 2026, it can bring no more than $10 billion in additional annual revenue, and this is provided that Microsoft can attract enough customers and convince them that the AI upgrade is worth the cost.