8x8 Inc, cloud contact center software and communication software provider, announced an appointment of Bruno Bertini as its Chief Marketing Officer. 

Bertini has over 15 years of relevant experience on the highest position in the industry leading enterpises, such as Freshworks and Genesys.

We are committed to helping large and mid-market enterprises solve their unique business challenges as they engage with and support their customers,” said Samuel Wilson, Chief Executive Officer at 8×8, Inc.

“Bruno’s experience as a marketing leader in the contact center and customer experience industry, particularly within demand generation, will serve to accelerate the growth and adoption of our industry-leading cloud contact center and unified communications platform. Bruno is an excellent addition to our leadership team, and I’m excited for all that he’s going to accomplish at 8×8.”

“Marketing is always more fun when there’s a great story to showcase, especially as organizations look to drive operational efficiencies, improve productivity, and enhance customer experiences,” said Bertini. “8×8’s single-vendor cloud contact center and unified communications platform, combined with its commitment to innovation, growth, and exceptional customer service, provides the engine that will allow us to tell a compelling story and highlight its incredible value proposition to both our customers and the industry.”